Research Design and Methods Coursework Example | Topics and Well Written Essays - 1750 words

Research Design and Methods - Coursework Example Research according to Jupp (2006) entails exploration, analysis, interpretation and the creation of understanding of varied phenomena which are educational in nature, and pertains a formalized and gradual occurrence of social, cultural and psychological processes. This implies that it deals with educational concerns in which there are possibilities of carrying out satisfactory investigation. Similarly, â€Å"†¦the methods which enable such satisfactory investigations and the utility of the results emanating from the investigation are important.† (Dash 1993). The theoretical questions in education result from varied concepts and social understandings of the same. For this reasons, a number of varied paradigms have been brought forward to explain the criteria depending on the methodology selected and the definitions of the concerns for the inquiry. A paradigm, according to Kuhn (1962) â€Å"†¦an integrated cluster of substantive, concepts, variables and problems attached with corresponding methodological approach and tools† (p.52). Positivism paradigm- The paradigm explores social reality and is anchored on ideas of August Conte, a French philosopher. Conte postulates that the two key aspects of observation and reason inform the understanding of human behavior. He underscores the knowledge is based on sensual experience which is obtained through experimentation and observation. His scientific method is, therefore, used by positivistic thinkers to generate knowledge. There are a number of assumptions under the positivism, which are vital in helping to understand the paradigm. However, these assumptions at some point have been considered as separate paradigms of their own. They include; the assumption of ‘Parsimony’, the assumption of ‘Empiricism’ the assumption of ‘Generality’ and the assumption of ‘Determinism’ which form the framework within which the paradigm is

Nielsen Nugget Case Study Example | Topics and Well Written Essays - 500 words

Nielsen Nugget - Case Study Example Also, according to competitiveness, it has the lowest yet it constitutes of the large amount spent by consumers compared to other segments. Therefore more targets to this attitudinal group will help the company to take the advantage of the slight growth in the market. Based on the behavior of different consumer under different conditions, among those who use the Premium people type of coffee, the old singles and couples would be appropriate to target with promotions. This is because they compose of the largest population in the market and by attracting them to use premium people more sales will be realized and hence awesome beans would be able to take the advantage of the slight growth in the coffee market. Some of the promotion strategies that could be used in this demographic segment includes: better and enhanced packaging, better distribution strategies, direct marketing, advertising, publicity and sales promotion. This will ensure that the target demographic group has all the information regarding the product, hence they will consume more of it. These promotions will also make the product more competitive and hence the profitability of the product will be enhanced. The other demographic group to target with promotions would be young families because this comprises of the second largest consumers in the market, if most of them could turn to the use of the product, more profits would be realized. Know about the composition of the population and their income trends in the global market and how they affect marketers. This will help in selecting the best strategy of marketing and the channel of distribution of the product Premium people. It is important to consider and understand how the population growth is shifting in different areas and for different age groups. This will help the awesome bean company to plan for the future. It will also help to cope with competition as demand changes with a change in population. Distribution